Logo Reference

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LeitrimLocal.ie — Logo Exploration

Comparing font styles, icon concepts, and mixed combinations for the brand identity. Pick your favourite or mix and match.

Your Chosen Logo

Playfair Display (no spacing) + Leitrim Crest Towers — green background, gold towers, blue turrets.

LeitrimLocal.ie
LeitrimLocal.ie
Nav Bar Size
LeitrimLocal.ie
Header Size
LeitrimLocal.ie
Favicon (32px)
Icon Only (24px)

Current Logo

What we have now — General Sans (bold 700), the same font as body text, with the abstract LL icon.

LeitrimLocal.ie
Current General Sans — Bold 700 Same as body font. Clean but lacks distinction.

Font Explorations

Five typeface options. Each shown at two sizes — header and compact.

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A General Sans Current. Modern sans-serif. Clean but same as body — no contrast.
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B Playfair Display Elegant serif. Premium local feel — like a quality Irish publication.
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C Merriweather Warm, readable serif. Trustworthy & established — community rooted.
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D Outfit Modern geometric sans. Tech-forward & fresh. Cleaner than General Sans.
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E DM Serif Display Bold serif, Irish broadsheet feel. Strong headline masthead character.

Icon Concepts

Five icon directions, each at 48px. All use the Leitrim crest palette (green, gold, blue).

1ShamrockInstantly Irish. Gold accent centre.
2Map Pin + HarpDirectory (pin) meets Irish identity (harp). Unique.
3Leitrim Crest (Towers)Three-tower motif from county crest. Most authentic & local.
4Compass RoseDiscovery & direction. Clean at small sizes.
LL
5LL MonogramProfessional lettermark. Playfair serif, gold dot accent.